Yaletown Business Improvement Association News
Dear Yaletown BIA Member,
This Marketing Report is to inform you about the progress of our Spring/Summer 2007 marketing initiatives and to let you know the dates and details of upcoming marketing events. If you are having any trouble viewing this email, please visit our website to get the html version.
And don't miss the action around Yaletown on Thursday June 10...that's when Nickleback is filming in Yaletown for a new music video!
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 2007 Patio & Style Guide PLUS the new Yaletown Map are hot off the press!
20,000 copies of the brand new, 16-page Patio & Style Guide will be
distributed to key postal areas, drawing visitors to Yaletown. Be sure
to contact the YBIA offices at (604) 683-7473 to get free copies for
distribution to your customers, staff and friends. You can also download a PDF version from our web site.
Also this Spring, the very-popular Yaletown Map has been fully updated and redesigned for 2007. Every retail and storefront business in Yaletown is listed in this publication, helping customers and visitors find their way to your business. 20,000 maps will be distributed to customers, residents and tourism outlets. Call the YBIA Office to get your supply of maps. Customers can also download a PDF version from the web site.
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 3 Ways To Make It Easy For Your Customers To Find Parking In Yaletown
1. We will supply you with free parking maps of Yaletown (4x6 postcard size) that list all of the parkade lots in the area. 2. Add our parking link to your website so that your customers can plan their trip. 3. Ask us about the exclusive "I love Yaletown" parking timers, available free to your best customers. Limited quantities available, some restrictions apply.
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 Make Your Business the Centre of Attention!
Adopt and install one of the Yaletown Map Wayfinding Signs near your front door and watch as visitors refer to the Map to find their way through Yaletown. Signs are 36"x36" coroplast and install with zapstraps to any grating, fencing, posts etc. Just contact the YBIA office and order yours now. |
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Yaletown Street Party
How
will you present your business to 50,000 people at the Yaletown Street
Party July 21st? As a sponsor, you could reach most of Vancouver though our
19 week media campaign that includes newspaper, radio, TV, direct mail,
internet and street distribution. On the day of the event, you can make an
even bigger impression by offering entertainment, contests, specials or
involving your staff in our event volunteer team. Street entertainers like
DJ's, musicians, tattoo artists, face painters, animal tricks and family/kid
zones always draw crowds. Special offers, samples and contests are
effective for introducing your business and supporting your corporate
brand. Watch our website for more event information in June or contact the YBIA
office with your plans. We are looking forward to working with you. July 21, 2007 is
our day to rock, shop and dine!
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Mark Your Calendar
July 1 TD Jazz Festival Free Day at David Lam Park
July 1 Yaletown Grand Prix bike race hosted by Yaletown Brew Pub
July 21 Heineken Yaletown Street Party, hosted by the YBIA and our members. Contact the YBIA office to learn how you can get involved in this landmark event.
September 12 - 28 The Art + Artisans of Yaletown
In partnership with the Craft Association of BC, the YBIA will be hosting a new event that showcases the art of BC's leading craftspeople in all mediums including glass, pottery, fibre, jewellery, metal and wood. Demonstrations will be featured along the loading docks and a showing of the finished artworks will be on at the Roundhouse.
October 12 - 28 Taste of Yaletown presented by American Express
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